Cheeky, arrogant and brave.
The G5 was the latest addition to Projecta Engineering and promised to revolutionize ceramic surface printing. For the reveal of the machine, we designed an invitation made with materials that reflected the company’s bold character.
The invitation was made with unconventional materials.
A tarred paper, sealed with black sealing wax which contained a black cardboard—printed with a glossy black hot foil—and a steel plate.
We don’t care was the slogan on which the entire launch of the G5 was based.
In the days leading up to the reveal, a teaser campaign was planned involving some of the company’s workers. It reflects the company’s desire to travel unknown paths with the certainty of pushing the boundaries a little further.
