General Catalogue: a branch of the Iris Ceramica rebranding
In 2021 we began the rebranding of Iris Ceramica, a worldwide leader in the production, design and sales of tiles.
The general catalog was one of the first tools we revised according to the new brand guidelines.
Generally speaking, the Annual Book is an important tool that collects the entire range of the company’s products, a real complexity which deals with new and old collections. The hardest part was integrating the old identity with the new one, and this was especially tricky for the images, which often spoke totally different languages.
We have tried to give value to an editorial project that is often just a working tool. The first two declinations, 2023 and 2024, follow. New layout, contents optimization and new packaging.
