A revival of traditional ceramic art
Bottega d’Arte is a rebirth of traditional ceramic art, a return to the original space of an ancient and always admired know-how.
Genesi is nothing other than the launch of Bottega d’Arte.
The first part of the teaser involved sending a box with some raw materials; the same ones with whom the cameo was created, later given to guests during the presentation evening at the “Voce” restaurant in Milan, in the prestigious location between the Gallerie d’Italia and the ancient Casa del Manzoni.
Inspiration passes through the doors of the artisan workshop to let the senses recognize a unique story: the seductive smells, the suggestive sounds and the bewitching shapes are all known and rediscovered expressions to fulfill a desire for beauty.
From raw materials to the manufactured product: the invitations that accompany the presentation of the Bottega d’Arte project show the material in its life, in its first nature, from the idea of the initial material to its transformation into the concrete forms of creativity.
