Warm, material and unique
In 2022 we began the refresh of the visual identity of Sapienstone, a brand of Iris Ceramica Group specializing in kitchen countertops, worktops, shelves, and tables made of porcelain stoneware.
The refresh touched both the printed identity and the digital identity, through the creation of tools and contents that reflected the new direction taken by the brand, increasingly in the name of a premium positioning in the top and countertop sector; seeking a stronger emotional involvement compared to the path taken previously, in which the technical aspects were predominant.
The new identity has been applied to all communication tools, starting from the new collection catalogues.
